Last month, the team from NK Abeceda approached us with a clear goal – they needed a video that would attract new young players to their club. Not just any video, but something that would immediately show parents the atmosphere, the quality of training, and most importantly – how happy the kids are on the field.
What we recorded for NK Abeceda
We spent a day at their training ground filming young players doing drills. We filmed short interviews with the players who shared why they love this club, and using a drone, we captured spectacular aerial footage showing the quality of the pitch and infrastructure. We wanted to capture the real atmosphere – the kind that parents usually only see when they bring their child to training.
The result is one-minute promo video which tells the complete story. You can see the professionalism of the coaches, the quality of the infrastructure and what was most important for us - how much the children enjoy football. Because at the end of the day, that's what parents want for their children.
Why video works for sports clubs
Video content on social networks increases engagement by as much as 1200% compared to regular photos. When a club posts a photo from training, someone might scroll through it. But when they post a video where you can see the atmosphere and hear the kids laughing, it simply attracts attention.
NK Abeceda realized this in time. Instead of relying solely on word-of-mouth recommendations, they decided to show what they offer through professional video production.
Are you thinking about video content for your club or a company? Contact us, we have plenty of ideas on how your story can reach the right audience.
