Social Media

Instagram has evolved from a simple photo-sharing app to a platform teeming with diverse content from brands, influencers, and regular users alike. If you've been looking for fresh and creative ideas to up your Instagram game, you've come to the right place. Let's dive into some amazing ideas that can improve your presence on social networks.

1. Content behind the scenes (BTS)

Showing what goes on behind the lens can create an authentic connection with your followers. Whether it's product creation, photo shoot setups, or just casual office shenanigans, BTS content offers raw and real insight into your brand or personality.

2. User Generated Content (UGC)

Celebrate your community by reposting content created by your users or followers. Not only does it encourage trust and engagement, it also encourages more users to share their experiences with your brand or product, hoping for a feature.

3. Guides and instructions

Educate your followers by offering value. If you sell products, show how they can be used. If you are a service-based entity, show how your services can solve specific problems. Simple video tutorials or carousel posts that break down processes can be very effective.

4. Surveys, quizzes and questions

Engage your audience directly by starting a conversation. Use Instagram's built-in features like polls or the question sticker to get feedback, opinions, or simply better understand your audience.

5. References and reviews

Display authentic reviews or testimonials. It's a great way to build credibility and trust. Match the text with pictures of a happy client or customer, if possible.

6. Inspirational quotes

Although it may seem clichéd, a relevant quote at the right time can resonate deeply with your audience. Ensure that the offering is aligned with your brand's voice and message.

7. Influencers

Collaborate with influencers or people from your industry and let them 'take over' your Instagram for a day. It's a great way to introduce your brand to a new audience and adds a fresh perspective to your content.

8. Old content

Take your followers on a nostalgic trip with 'Throwback Thursday' or celebrate milestones, whether it's company anniversaries, growing followers or personal achievements.

9. More about the product

Feature a product every week. Dive deep into its features, benefits and user feedback. Use visually appealing graphics or videos to showcase the product in use.

10. Cooperation and praise

Work in tandem with complementary brands or personalities. It's a win-win situation where both sides are exposed to the other's audience.

Tools like Post Generator and Post Planner

For those days when creativity is running out or you're pressed for time, tools like post generators or post planners can be lifesavers. They offer templates, inspiration and scheduling options to ensure your Instagram stays active and engaging.

Improve your Instagram strategy with Version2

Maintaining an active and diverse Instagram profile can be a daunting task. IN Version2 we understand the intricacies social networks and offer customized strategies and solutions tailored to your brand's voice and message. With a dedicated team of experts for social networks we ensure that your Instagram not only stands out, but also engages and develops your audience.

For those who may be new to the world of Instagram, or if you're looking for more in-depth strategies tailored to your brand, remember that we offer free consultations to discuss your social networking goals and needs.