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SEO

Getting found in search is mostly ordinary work on the pages you already have.

A search engine has to reach your pages, read them, and decide they answer the question someone typed. We work on the first two, we write down what we measured before anything changes, and we read the same measurement again later.

Our Cloudflare setup article as it stood on 22 September 2026. A crawler does not read a photograph that has no description, and it reads a diagram through its description.

How search works

Three things happen before a page can appear.

Google describes its own search as three stages, and says not every page makes it through all of them. Knowing which stage your problem sits in is most of the diagnosis.

  1. A program fetches your pages. It has to be allowed in, it has to find its way to each page through a link or a sitemap, and your server has to answer when it knocks.

    Our partThe robots file, the sitemap, the server’s answers, and the redirects between them.

  2. What was fetched gets read and filed. One subject per page, one address per page, and the machine-readable copy has to say what the visible page says.

    Our partOne address per page, the language map, and structured data that matches the text.

  3. Someone types a question and the index is searched. Nobody controls this part. What you can work on is whether your page is the better answer, and how it reads when it appears.

    Our partThe question each page answers, and the title and description it appears under.

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /api/
 
Sitemap: https://version2.hr/sitemap.xml
public/robots.txt, as version2.hr publishes it.

Google Search Central, “In-depth guide to how Google Search works”, last updated 18 December 2025, read on 18 September 2026.

The page itself

A page that answers a question has four parts.

Technical work gets a page read. It does not make the page worth reading. Both belong to the same page, and this is one of ours.

How to Set Up Cloudflare for Your Website (Step-by-Step)

  1. Create a Cloudflare Account
  2. Add Your Website
  3. Review DNS Records
  4. Change Your Nameservers
  5. Configure SSL/TLS
  6. Set Up Rules
  • Performance Settings Worth Enabling
  • What the Free Plan Doesn't Cover
  • Is Cloudflare Enough for Site Security?
  • /blog/how-to-optimize-web-page-speed/
  • /blog/how-to-keep-your-website-secure/
  • /blog/how-to-make-a-good-landing-page/
  • /services/web-design/
  • /contact/
<title>How to Set Up Cloudflare for Your Website (Step-by-Step)</title><meta name="description" content="Cloudflare can make your site faster and more secure for free. Here's how to set it up properly, what each setting does, and the mistakes that break things.">published 2023-09-15 · edited 2026-02-25 · also in hr, de
Our Cloudflare setup article, in its English version as it stands in our content today.

On the Croatian version the title in the result and the heading on the page are not the same sentence. The title answers the question the way it gets typed. The heading reads the way a person would say it.

Month by month

The first month is a survey. Every month after that is a reading.

You get the same two documents each month, what we read and what we changed.

Month 1

The first month

  1. 01

    Crawl every page and write down what it says

    Status, address, language, headings, images with no description, structured data. The list of what is wrong becomes the work list.

  2. 02

    Read the results for the questions your pages answer

    In your market’s language and region, personal results off, the date beside every position. That reading is the baseline.

  3. 03

    Fix what stops a page being read

    What blocks a crawler, what duplicates an address, what loads slowly, what a phone cannot use.

  4. 04

    Put the subject of each page into its title and description

    In the words the results already use, not the words we would have picked.

From month 2

Every month after

  1. 01

    The same readings, in the same conditions

    Same queries, same language and region, same settings. A reading taken another way cannot be compared.

  2. 02

    What changed, and where we cannot tell

    Some movement follows something we did. Some follows a change at Google, a competitor or the season. We say which, and we say when we do not know.

  3. 03

    What we propose next, and what we are leaving alone

    Usually a short list. If nothing is worth doing this month, that is what the report says.

What it costs

Every piece of this has a price and a unit.

Meta tags, semantic markup, a sitemap and a robots file are in every website we build. The prices here are the work beyond that.

The monthly reading

€125 to €275

per month

The reading, the report and the month’s recommendations. Everything else on this list is one piece of work, done once.

Calculate your price
WorkWhat it includesPrice

  • Technical SEO audit and fixes

    A crawl of every page on your site, and the work it turns up.

    €400 to €700one-time

  • On-page SEO

    The question each page answers, its title and description, and the links between pages.

    €325 to €650one-time

  • SEO content strategy

    Which page answers which question, which questions nothing answers yet, and the order.

    €400 to €800one-time

  • Structured data

    The machine-readable copy of what a page shows.

    €225 to €375one-time

  • Local search setup

    Your business profile, the directories that carry it, and map results.

    €225 to €375one-time

  • Writing the pages

    A page written to answer its question, in your language.

    €70 to €150per page

Prices are final figures. The calculator adds any of this to a website project and gives you the whole number.

If you would rather have an outside look first, we read your site and send you what we found.

Free website analysis

The limits

What this cannot do, and what is not worth paying for.

  1. 01

    Nobody can promise you a position.

    Google’s own guidance says no one can guarantee a number one ranking, and to find someone else if a company offers it. Being indexed and served is not guaranteed either.

  2. 02

    Some of it is not worth buying from anyone.

    The keywords meta tag, keyword stuffing, keywords in the domain name, a word count target, subdomains against subdirectories, a duplicate content penalty, the number and order of headings. Google lists every one as something not to focus on.

  3. 03

    The tools cannot see inside Google.

    Third-party tools have no access to Google’s ranking data and Google endorses none of them. A position from a tool is an estimate. One we read is one day, written down with its conditions.

Google Search Central, “Do you need an SEO?” (last updated 5 June 2026) and the “SEO Starter Guide” (last updated 10 December 2025), both read on 18 September 2026.

Questions

The questions worth asking anyone, including us.

Google publishes a list of what to ask before hiring someone for this work. These are those questions, with our answers.

Can you show me what you have done?

Client work is in the portfolio and we will walk you through any of it on a call. We do not publish a client’s traffic figures, because those are theirs to publish.

What results do you expect, and how do you measure them?

We do not put a position or a visitor number in a proposal. We measure by taking the same reading at two dates under the same conditions and telling you what moved. Where the cause is not clear, we say it is not clear.

How long before anything changes?

Google says some changes register within hours and others take several months, and suggests waiting a few weeks before judging. Plan on a few months before a pattern is readable, and treat anything faster as luck rather than method.

Do I actually need this?

Sometimes not. If your customers arrive by referral, by phone or from one map listing, the money is better spent elsewhere. A first look tells us which of those you are, and that look is free.

Will you tell me every change you make?

Yes, as a list each month with the reason for each item. Google’s own advice on hiring for this is to insist on exactly that, and to be careful with anyone who will not explain what they are doing.

What access do you need?

Read access to your Search Console to begin with. Write access to the site only when there is a change to make, and only where the change lands. If we can send you a list to apply instead, we will.

Do you buy links?

No. Link schemes are against Google’s spam policies and the risk lands on your site, not on ours. The only links we work towards are the ones someone gives you because the page was useful.

What happens if we stop?

Everything already written into your pages stays there. What stops is the reading and the report, so the next time something moves, nobody notices for a while.

Let’s talk

Send us the address and we will read it.

A short call is enough to work out whether search is where your money should go this year, and which part of this work your site actually needs.

Talk about your siteFree 10-minute call
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office@version2.hr
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+385 99 561 7706
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