Since launching in July 2023, Threads has grown into one of the fastest-growing social platforms in digital history. With over 100 million users in its first five days, Meta’s new platform is dramatically changing the way we think about social media SEO strategies. For digital marketers and businesses, this presents a unique opportunity – to be among the first to gain traction on a brand new platform.
Why SEO for new social networks is crucial to your success
When a new social network launches, there is a short window of time – often just a few months – during which it is much easier to build organic visibility. Threads, like all new platforms, goes through a phase where the algorithm is still “learning” user preferences and identifying quality content.
This early stage represents a perfect opportunity for companies looking to establish their presence before the competition gets too fierce. Users are eager for new content, and the platform actively promotes creators who produce quality and engaging content.
Key SEO strategies for the Threads platform
Optimize your profile for search
Your Threads profile should be fully optimized for search. Use a clear username that includes keywords relevant to your industry. Strategically include the main keywords you want to rank for in your bio, but make sure to keep the content natural and readable.
For local businesses, it's especially important to mention your location in your bio. For example, "digital marketing Zadar" or "web design Croatia" can significantly improve your visibility in local searches.
Researching platform-specific keywords
Threads uses a hashtag system similar to Twitter, but with important differences. Researching popular hashtags in your niche is key to organic visibility. Use trend analysis tools to track which topics are currently trending on the platform.
Focus on long-tail keywords that may be less competitive. Instead of the general #marketing, use more specific hashtags like #digitalnimarketingzadar or #seostrategije2025.
Creating content that Google indexes
One of the biggest SEO potential of Threads lies in the fact that Google indexes public posts from the platform. This means that your Threads content can appear in Google search results, extending your reach far beyond the platform itself.
Create posts that answer common questions in your industry. Use a question-and-answer format and include relevant keywords naturally in the text. For example, a post that starts with “How to optimize a website for SEO?” can rank for that question in Google searches.
The Threads algorithm and how to use it
Understanding engagement signals
The Threads algorithm prioritizes content that generates high engagement within a short time frame after publication. Likes, comments, shares and time spent reading a post are key ranking factors.
Plan to publish content when your audience is most active. Create content that encourages interaction by asking a question or calling to action at the end of a post.
Taking advantage of new features
New social networks often introduce experimental features that the algorithm particularly favors. On Threads, there is currently the option to post longer texts, add images and GIFs, which the algorithm rewards with higher visibility.
Be among the first to test new features. Early adoption often results in an algorithmic boost that can significantly increase the reach of your content.
Practical tips for SEO optimization
Consistency in publishing
Posting regularly signals to the algorithm that you are an active user worth promoting. Develop a content calendar that includes a variety of post types – from educational to entertaining.
Networking with other users
Actively participate in conversations with other users in your niche. Leaving thoughtful comments on popular posts can increase your visibility and attract new followers.
Using analytics for optimization
Track the performance of your posts with Threads analytics. Identify which types of content generate the most engagement and adjust your strategy based on these insights.
Long-term strategy for new platforms
Building authority
Position yourself as an expert in your field by publishing valuable, educational content. Share insider tips, industry trends and practical guides that your audience will find useful.
Cross-platform promotion
Use your existing audience on other platforms to promote your Threads profile. Connecting different digital channels can accelerate growth on a new platform.
Conclusion
Threads and other new social networks present a golden opportunity for businesses looking to be first in line. By combining traditional SEO techniques with platform-specific strategies, you can build a strong organic presence before the market becomes saturated.
The key to success lies in acting quickly, consistently creating quality content and understanding the unique algorithmic signals of each platform. Those who are the first to recognize and take advantage of these opportunities will have a significant advantage over the competition in the coming years.
