A quick overview of the most important changes on social networks.
If you run a brand, work as a social media manager, or simply follow the digital game – these are the key updates that can affect your reach, engagement, and visibility. We've summarized all the most important news for you in one text, without any unnecessary words.
META (Facebook): Don't put links in post descriptions
Meta has finally made it clear - links in the description of a Facebook post reduce reach. If you use links, put them in a comment, not in the description itself.
"A link in your post's caption may limit distribution and reduce your reach. Try putting the link in the comments instead."
The link in the description distracts the user from the platform - the algorithm recognizes this and penalizes the post.
What to do:
- Link goes to the first comment.
- In the post description, announce where the link is located.
- Test and track results
Instagram is still testing the "Repost" function
Instagram has been testing the ability to share other people's posts for three years now - something like Twitter's retweet. The feature is called Repost, and it allows you to share someone else's post to your own feed or story.
Reposted content will be visible on a special profile tab, separate from your posts.
Brands can increase their reach through other people's content – without reuploading. Creators gain additional visibility.
TikTok introduces “Account Check” tool
The new Account Check feature allows users to check if their profile is compliant with the rules – without shadow bans, restrictions or guideline violations.
You will receive a notification that your account is “clean.” It does not directly affect monetization, but it gives you insight into the status of your profile.
If your reach was suspiciously low, you now have a tool to check it.
Instagram posts are coming to Google
Starting July 10, 2025, professional Instagram accounts will be automatically indexed in Google search. Your posts may also be visible outside of the app.
Similar to TikTok videos – Google will display Instagram content in search results.
Users will have the option to turn this option off within settings.
Read more about algorithmic changes and content visibility on our website blog about social networks.
Instagram allows grid stacking
The new function allows you to arrange the look of your Instagram grid independently without deleting and reposting the content.
Important for brands and creators who pay attention to feed aesthetics. The feature has been tested for a long time, but is now coming to more and more accounts.
Conclusion
These changes aren't just cosmetic—they change the way content travels across platforms. If you're serious about running social media, you have to keep up with these details. Otherwise, you're losing reach, time, and audience.
If you want someone to monitor algorithmic changes for you, test strategies, and manage your presence on social networks, our team from Version2 it does this daily, professionally and measurably.
You can see details about our service here: managing social networks, and read additional tips and analysis at blog section.
For specific collaboration or inquiries, contact us directly at office@version2.hr or via our Instagram.
