Three years ago, clients were telling us, "TikTok? It's for kids." Today they are calling us in a panic because their competition is making millions on a platform they ignored. As digital people who work with TikTok on a daily basis, we've seen the transformation first hand.
The change we tracked in real time
We work with clients from the local bakery to tech startups, and they all tell the same story. TikTok brought them results that Facebook and Instagram can no longer do. Our client in the fitness industry got 200 new members in a month with three TikTok videos. A dental office went viral explaining dental hygiene.
Demographics have changed drastically – over 40% users are now 25+ years old. Social media marketing He has never been so inscrutable.
An algorithm that breaks all known rules
Unlike Facebook or Instagram, TikTok’s algorithm doesn’t favor existing followers. A video with 0 followers can get a million views if the algorithm finds it engaging. We tested this – a new client account got 50,000 views on its first video.
The algorithm tracks everything: completion rate, rewatches, comments, shares, even scrolling speed. How to make short viral videos requires an understanding of these metrics.
The shopping revolution we are seeing among our clients
TikTok Shop is changing e-commerce. Our client sold €15,000 worth of products through a single TikTok video. Not an Instagram post, not a Facebook ad – a 45-second TikTok.
According to research, users spend 23% more after TikTok content than through traditional advertising. We have seen it in practice - conversion rates are brutal.
B2B clients who surprise us
Our accounting firm went viral with the “Tax Tuesday” series. The legal office received 500 new inquiries explaining the laws in short videos. Digital marketing agencies are starting to realize that TikTok is not just B2C.
The algorithm doesn't differentiate between industries – it only looks at engagement. The most boring product can go viral with the right approach.
Monetization that changes client budgets
The Creator Rewards Program has dramatically improved payouts – from €0.02-0.04 to €0.40-1.00 per 1,000 views. A video with one million views now brings in €400-1,000 directly from TikTok.
Our client-creators earn through:
- Brand partnerships (500-50,000+ euros per video)
- Affiliate programs (some exceed 10,000 euros per month)
- Your own products with an instant audience
- Live streaming gifts
Discovering the business potential of TikTok it has become part of our standard strategy.
What is currently working for our clients?
Educational content dominates – “How-to” videos perform better than entertainment content. Our clients with practical advice regularly get 100,000+ views.
Authenticity beats production – Polished, studio videos often fail. Clients who shoot “raw” content get better results.
The first moments decide everything. – 70% of users decide whether to watch a video in the first 3 seconds. We optimize every start.
The challenges we face
Why your TikTok videos stop at around 250 views – the most common client question. The algorithm is unpredictable, which frustrates clients accustomed to stable Facebook results.
Consistency is key, but difficult to maintain. Clients often give up after a month because they don't see instant results.
Technologies we test
AR integration – Filters are becoming more sophisticated. We test "try-before-you-buy" functionalities for fashion clients.
Live commerce – Shopping during livestreams is exploding in Asia. Prepare our clients for this trend.
Extended video formats – TikTok is testing videos up to 10 minutes long. We are changing content strategies.
Our recommendations from practice
Consistency is everything. – Tips for editing videos for TikTok They help, but regularity of publication is more important than the quality of production.
Niche-down strategy – Clients who focus on a specific audience get better results than those who try to please everyone.
Analytics obsession – We monitor TikTok Analytics daily. Data tells us what is working, intuition is often misleading.
Strategic collaborations – We organize duets and stitches with relevant creators for clients.
As an agency that has worked with TikTok since its inception, we have witnessed the evolution firsthand. How vertical videos took over the internet it is just the beginning of the transformation.
TikTok is no longer an experiment – it's a necessity for serious brands. Clients who wait "for the situation to calm down" are missing out on a goldmine opportunity.
