You've probably heard that TikTok pays creators, but then you came across that famous requirement – 100,000 views in the last 30 days. Sounds like an impossible mission? It's not that simple, but it's definitely achievable if you know what you're doing.
What exactly does the 100k views requirement mean?
TikTok requires that your videos accumulate at least 100,000 total views in a 30-day period before you can enter the Creator Rewards ProgramThis isn't about one viral video – we're talking about the combined views of all your posts.
Let's say you have 10 videos that have gotten 10,000 views each, or maybe one hit with 80,000 views plus a few smaller ones with a total of 20,000. Everything counts.
Why does TikTok even have this requirement?
TikTok is not a cheesy company that just wants to make life difficult for creators. This requirement serves as a filter for serious creators who can consistently produce content that audiences want to watch.
Platforms like TikTok make money from ads – the more people watch your content, the more they can charge advertisers. Discovering the business potential of TikTok it only becomes a reality when you have an audience that returns regularly.
Additionally, this requirement helps eliminate spam accounts and those who try to “game” the system with fake reviews.
Who can achieve this condition?
Almost anyone who takes their content creation seriously can reach 100k views in a month. Here's what you need:
Consistency is key. – You can't post one video a week and expect miracles. Successful creators post every day or at least every other day.
Knowing the audience – Ideas for TikTok videos can help, but you need to understand what your specific audience wants to see.
Optimization for the algorithm – The TikTok algorithm favors videos that keep viewers engaged until the end. Tips for editing videos for TikTok can significantly improve your performance.
Other monetization requirements
100k views is just one piece of the puzzle. TikTok also requires:
- At least 10,000 followers
- Age 18+
- Original content longer than one minute (for the Creator Rewards Program)
- Account in good standing with no community guidelines violations
How much can you earn after you pass the requirements?
According to the latest data, the Creator Rewards Program pays between €0.40 and €1.00 per 1,000 views – a significant improvement over the old Creator Fund which only paid €0.02-0.04.
This means that a video with a million views can bring in between €400 and €1,000 directly from TikTok. Add in brand sponsorships, affiliate marketing and your own products, and the numbers get more interesting.
How to achieve 100k views in 30 days?
Follow trends, but add your own spin – How to make short viral videos shows the importance of a balance between popular trends and original creativity.
Solve the problem. – The most successful TikTok videos solve a problem, teach something new, or entertain in a unique way.
Optimize for retention – If people don't watch your video to the end, the algorithm won't promote it. The first parts should intrigue viewers.
Use analytics – Monitor what works and what doesn't. Why your TikTok videos stop at around 250 views explains common problems.
Alternative ways to earn money
Even if you don't reach 100k views right away, you can start earning through:
- Sponsored posts with brands
- Affiliate marketing
- Selling your own products or services
- TikTok Live gifts
Realistic expectations
Achieving 100k views in a month is not impossible, but it does require strategy and persistence. Most successful creators need 3-6 months of consistent posting to reach this number.
Successfully using TikTok It requires a combination of creativity, technical skills, and understanding of your audience. It's not just "publish and wait" - it's real work that can bring serious results.
The 100k view requirement may seem daunting, but it serves as proof that you are a serious creator ready to monetize. Instead of seeing it as an obstacle, treat it as the first real goal on the path to a successful TikTok career.
