How to improve SEO on your website

Understanding and applying SEO (Search Engine Optimization) to your website design can feel like navigating a complex maze. However, with the right guidance and tools, you can unlock the potential of SEO to increase your online visibility and drive organic traffic to your website. As experts for web design and SEO, Version2 is here to guide you on this journey.

What is SEO? Why is SEO important?

SEO is a digital marketing strategy that focuses on optimizing your website to rank higher in search engine results, especially on Google. It includes techniques and practices to make your website more attractive to search engines and easier for users to find.

SEO is key because it makes your website more visible, which means more traffic and more opportunities to convert leads into customers. It's also a valuable tool for building brand awareness, building relationships with potential customers, and positioning yourself as an authoritative and trusted expert in your field.

What are the keywords? How to find good keywords?

Keywords are words and phrases that people type into search engines. They are the key link between what people are looking for and the content you provide to fulfill that need.

Finding the right keywords requires understanding your target audience and how they search for your content, products or services. Tools such as Google Keyword Planner, Moz Keyword Explorer and SEMrush can help identify popular keywords in your industry.

To find effective keywords, look for ones with high search volume and low competition. Long tail keywords, which are longer and more specific key phrases, can also drive more qualified traffic to your site.

What are backlinks?

Backlinks are links from other websites that point to your website. They are essential for SEO because search engines see backlinks as a vote of confidence in your content. The more quality backlinks you have, the more credible your site appears and the higher you will rank in search engine results.

Backlink building involves creating high-quality, valuable content that others want to link to and establishing relationships with other websites and influencers in your industry. Guest blogging, social media engagement, and content promotion are effective strategies for generating more backlinks.

How to improve your overall SEO score?

Improving your overall SEO score involves various factors:

  1. On-page SEO: this involves optimizing the content on your website, including keywords, meta tags and quality content.
  2. Technical SEO: This includes improving the technical aspects of your site such as site speed, mobile-friendliness and site architecture.
  3. Local SEO: If you are a local business, you should optimize for local search results. This includes creating a Google My Business account and getting positive customer reviews.
  4. Content quality: Quality, unique and valuable content is more likely to attract backlinks and engage users.
  5. User experience: a website that is easy to navigate, with legible text and a clear path to conversion will improve both user experience and SEO.

How can we help you increase your SEO score?

In Version2 we are not just web designers; we are SEO experts dedicated to helping your website climb the search rankings. With a deep understanding of SEO best practices and industry trends, we design websites that are not only visually appealing, but also SEO friendly.

We guide you through the keyword selection process, help you create content that resonates with your audience and search engines, and design a website architecture that allows for easy search and indexing by search engines.

In addition to our SEO services, we also offer free consultations to provide personalized web design and SEO advice and strategies.


SEO is not a choice; it is a necessity. Understanding SEO and effectively integrating it into your web design is essential to improving online visibility, increasing traffic and driving growth. With Version2, you have a dedicated partner ready to help you navigate the complexities of SEO and web optimization. Contact us today to find out how we can help you optimize your website and achieve your digital marketing goals.

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