If you're reading this, you've probably just received that dreaded notification: "Your campaign has been disapproved." As a digital agency that runs hundreds of Facebook campaign monthly, we know it's one of the most frustrating moments in digital marketing.
It is true that Facebook advertising policies they are constantly tightening. Meta has introduced new AI algorithms to recognize content, expanded restrictions on certain industries and become stricter about user data. But don't panic – most rejected campaigns can be resolved with a few simple steps.
Through years of working with clients, we've developed a systematic approach to solving this problem. Here's what we've learned and how you can get your campaigns back up and running quickly.
Why does Facebook reject campaigns?
The most common reasons for rejection that we see in our clients:
AI detection of suspicious content – Meta’s algorithms have become incredibly accurate at identifying potentially problematic content. Even innocuous words like “problems,” “struggle,” or “solution” can set off alarms.
New standards for health and wellness – Campaigns related to health, nutrition, or fitness programs face additional scrutiny. According to the latest Meta guidelines, even dietary supplements need special certificates.
Landing page issues - Facebook now analyzes not only the ad, but also the page you lead users to. If yours Web page does not have a clear privacy policy or contact information, the campaign may be rejected.
Overly strict age checks – Campaigns for the 18+ audience undergo a more rigorous check, even when it comes to completely legitimate products.
Step One: Don't change anything right away
As soon as you receive a rejection notice, there is resistance to making drastic changes. We know from experience – that's a mistake.
Facebook often gives generic reasons that don't explain the real problem. Instead of panicking, do this:
- Take screenshots – Save notification, campaign settings, and creatives
- Check account status – Maybe the problem isn't with the campaign but with the account
- Review recent policy changes – Facebook regularly updates its rules
Systematic approach to solving problems
Step 1: Analyze the content in detail
Go through each element of your campaign with a critical eye. Pay particular attention to:
- Ad text – Avoid superlatives like “best”, “revolutionary” or “guaranteed”
- Visuals – Make sure images don’t contain too much text (rule 20% still applies to some campaigns)
- CTA buttons – “Buy Now” can be problematic for certain industries
Step 2: Check your audience targeting
In 2025, Facebook is paying special attention to:
- Targeting too narrowly (less than 1000 people)
- Combining health and age restrictions
- Using Custom Audiences without proper consent documentation
Step 3: Analyze the landing page
Your landing page must have:
- SSL certificate (https://)
- A clear privacy policy
- Contact information
- Mobile-optimized design
For clients who have problems with website speed, we often see additional rejections.
Contacting Meta Support (properly)
Don't send generic messages. Meta support receives thousands of requests per day. Here are the templates that work:
Dear Team, Campaign ID: [XXX] Business Manager ID: [XXX] Our campaign for [briefly describes the product/service] was rejected with the reason "[quote the exact reason]". We have reviewed the Meta Advertising Policies and believe our content complies with all guidelines: - [specific reason 1] - [specific reason 2] We are asking for a more detailed review because [an explanation of why you think the campaign is legitimate]. Thank you, [Your name and position]
Alternative strategies while you wait
While you're waiting for a solution, don't stand idly by:
Test Google Ads – Often a faster alternative for generating traffic Organic content boost – Turn it up. social media content while you wait Email marketing – Activate existing contacts through newsletter campaigns
Prevention for future campaigns
Test with a small budget – Start a campaign with 50-100 euros to see if it will pass moderation Use the Facebook Creative Hub – This tool can detect problematic content in advance Document everything. – Keep evidence for all claims you make in your ads.
Avoid these forbidden words:
- “Virus”, “pandemic”, “COVID” (except for medical organizations)
- “Instant results”, “miraculous effect”
- “100% guaranteed”, “no side effects”
When to call in the professionals
If you've tried everything and your campaign is still being rejected, it might be time for professional help. At Version2, we have direct contact with Meta account managers and experience with more complex cases.
Especially for local companies targeting the Croatian market, Meta sometimes applies stricter rules due to the smaller volume of in-depth analytical data.
Key takeaways
Facebook rejecting a campaign is not the end of the world. In 90% cases, the problem can be solved through a systematic approach and patience. The key is not to panic, document everything, and approach the solution methodically.
Remember – Meta wants your campaigns to be successful because that's how they make more money. Their algorithms sometimes make mistakes, and support is there to help when that happens.
Need help launching or optimizing Facebook campaigns? Contact Us – we specialize in digital marketing that brings results.
