When Facebook doesn't approve a campaign, it can cause frustration and confusion. We've all faced this problem and it's important to understand the reasons why a campaign was rejected. The most important thing is to check the advertising rules and make sure that your campaign meets all the requirements.
If we have checked the rules and are sure that everything is in order, the next step is to contact Facebook support. There is a possibility that there was a mistake or misunderstanding that can be easily resolved. Consider tweaking your creative or targeting to improve your chances of approval.
Our community often faces this problem, but with the right steps it is possible to quickly resume our advertising activities. We also monitor policy changes so that our campaigns are always in line with the latest guidelines.
Content Standards Check
In order to troubleshoot a disapproved Facebook campaign, we first need to understand the root causes of the problem and the content review process.
Root Causes of the Problem
Facebook uses specific community standards to ensure the safety and relevance of content on its platform. The most common reasons for campaign disapproval include inappropriate content, copyright infringement, and misleading information.
Advertising policies may also be stricter for some industries such as alcohol, gambling and health products. It's important to review all aspects of a campaign, including text, images and targeting, to ensure compliance with Facebook's guidelines.
Content Verification Process
The content verification process on Facebook is carried out by both humans and algorithms. When we launch a campaign, the automatic system first analyzes the content based on preset rules. If the system detects a possible violation, the campaign is reviewed by the integrity team.
During this process, it is important to secure all relevant information and documentation, such as licenses for the use of images or product certificates. If the campaign still does not pass review, we may request a re-review and provide additional explanations or amend the content in question.
Troubleshooting Campaign Issues
When Facebook doesn't approve your campaign, it's important to take the necessary steps immediately. We can either contact support or make changes and resubmit the campaign.
Contacting Support
The first step is to contact Facebook support. We can do this by Facebook Business Support. We click on "Contact support" and select the option related to campaign approval problems.
We then fill out a form detailing our campaign and the reasons for our concern. It should be clear and precise, including the campaign ID and all relevant information.
Facebook Support will review the case and provide more information as to why the campaign was disapproved. Sometimes additional documents or evidence are required.
Our communication must be professional and unobtrusive to ensure the best result. Facebook usually responds within a few days, so be patient.
Modification and Resubmission of the Campaign
If the problem with our campaign is related to the content or the target audience, we need to make the necessary changes. The first step is to review Facebook Advertising Guidelines to understand what is not in line.
We can modify the text, images or video while making sure that the content complies with the rules. If the complaint is about the target audience, we adjust the reach and targeting settings.
After we make the changes, we resubmit the campaign for approval via Ads Manager. Our goal is to ensure that the campaign now meets all of Facebook's criteria.
If we followed the rules, the campaign should be approved without further complications.
