A bathroom brand finally has a catalogue to send its dealers and buyers to.

Aquaart is the bathroom brand of Ferotehna, a Croatian manufacturer with a real factory behind it: furniture, freestanding tubs, shower systems, and a made-to-measure programme for cabins and doors. Anyone who heard the name and typed it into a search box found nothing to look at.

Ferotehna wanted a place where a visitor could go through the whole range, work it out, and understand what the brand actually makes.

This business closes through inquiry and through a dealer network, and a checkout button would have cut across both. So the site is built for the part of the decision that does happen online: moving through the range, comparing what a bathroom needs, seeing what the made-to-measure programme can do, and then getting in touch with enough clarity for the conversation to start somewhere useful.

Fifteen categories, every product imported and structured by us, every page built by us. Someone renovating a bathroom goes from category to product to inquiry without hitting a dead end.

Because the brand started from nothing online, this site is not one channel among several. It is all of it. Structured data across every product is what makes the range legible to search engines, and that mattered more here than on a site with traffic already to its name.

Aquaart went from no web presence at all to a complete, searchable catalogue of what it makes. We host the site and maintain it, and the catalogue keeps pace as the range changes.