The design leans deliberately traditional. A serif for the headings, a quiet gold against dark green, a monogram rather than a logotype. Nothing on the page is trying to be clever.
The work underneath it is structural. Each of the six practice areas gets its own page, from criminal and family law through contract, property, obligations and inheritance, so someone searching for the specific thing they need lands on the page about that thing.
The blog runs on a system he controls, and it does real work. Pieces on consumer rights, what to do after a traffic accident, how to choose a lawyer: the questions people type into a search box long before they are ready to call anyone. We did the groundwork so those pages can be found.