Every frame in the range has a page, and every page leads to a conversation in the shop.

Optika Visus is an optician and optometry practice with shops in Biograd and Benkovac. They sell frames, sunglasses, spectacle and contact lenses, test eyesight, and run a members' programme with a frame guarantee, frame servicing and early news of promotions and discounts.

A customer may start from a name, often a brand they already wear. Each collection the shop carries has its own introduction, so someone who knows the brand finds it quickly and someone who doesn't can read about it before coming in.

Every frame in the range has its own page with the brand, model and colour code, and a short table of material, frame shape, size and who it's made for. At the end sits an enquiry that already names that exact frame, so the shop knows straight away what the customer is asking about.

The catalogue shows no prices and has no basket. That fits the way glasses are bought. A frame has to be tried on and adjusted to the face, so the useful next step is a visit to the shop.

Since September 2026, the client has handed us each supplier delivery as a folder of documents and photographs. We check every record against the supplier's documents, save it as a draft, read it back, publish it and look at it on the public pages and in the filter. A frame without its exact photograph stays a draft until the right one arrives, and frames already in the range keep their addresses when they're updated.

The filter, which we wrote, narrows the whole range by brand, frame shape, material, age, wearer, polarisation and lens type, and it's just as easy to use with a thumb on a phone. The site has been live since March 2023. We wrote the copy, designed and built it, and host it.