What we need from you before we start building your website
A website project brief covering your offer, content, existing accounts, required connections, budget and approval responsibilities.
Blog
Notes on building and running digital products.
Practical writing about websites, applications and the decisions behind them.
Archive
Everything, newest first.
103 articles
ChatGPT for business: A playbook that gets results
Stop using ChatGPT like a search engine. Here's a practical guide to writing prompts, building workflows, and actually getting useful output for your business.
What is web design? A straight answer without the fluff
Web design is not just making things look nice. It combines visual thinking, user psychology, and technical skill. Here is what it involves.
What is a responsive website and why should you care?
A responsive website adapts to any screen size automatically. Here's how it works, why it's non-negotiable, and what happens when you ignore mobile users.
How to make your website look trustworthy (not sketchy)
People decide if they trust your website in about 50 milliseconds. Here's how to make sure that snap judgment goes your way.
How to make your website faster (and why it matters)
A practical sequence for measuring and improving website speed, from the main image and JavaScript to fonts, caching and repeatable checks.
Local SEO: 10 things that actually move the needle
Most local SEO advice is recycled fluff. Here are 10 strategies that actually work for small businesses trying to own their local market.
Core Web Vitals: What Google measures and how to fix it
Google ranks websites based on user experience metrics called Core Web Vitals. Here's what they measure, why they matter, and how to fix yours.
Backlinks: What they are and why they still matter
Backlinks remain a top ranking factor in Google's algorithm. Here's what they are, why they matter, and how to get the right ones without getting burned.
Why paper business cards are dead (and what replaced them)
Paper business cards end up in drawers and trash cans. Version2 digital business cards use NFC and QR codes to share your contact info instantly. No app needed.
WordPress: What it does well (and when to move beyond it)
WordPress powers 43 percent of the web. That does not make it right for every project. Here is what it does well and where custom builds win.
No blog on your website? That's a ranking problem.
A website without a blog is invisible to Google. Here's how blogging actually drives traffic, builds authority, and turns visitors into customers.
